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The Tyranny of the Urgent

Your schedule for the week looks reasonable. The top priority item—that client proposal, good for approximately a half day's work, you will start first thing in the morning. Knowing that Mondays are always hectic, what with the staff meeting to kick things off, followed by a sea of voice mail messages and vendor appointments, followed by the weekly update, you plan for Tuesday morning.

Tuesday rolls around and what happens? There are a couple of lingering things from Monday that will just take a few minutes. So you do them. Then you check your voice mail, a couple of calls are urgent, so you return those. Just as your computer beeps to alert you to an incoming e-mail message, a coworker sticks his head around the cubicle to ask a quick question. Following him to his work station, you get grabbed by your boss requesting an update. Oh yes, there is also that document to fax. Suddenly, you realize it's 9:45 and you have a 10:00 meeting. No time to start that proposal now. Well, there is always tomorrow.

Sound familiar? You have just been sandbagged by the "little things." The "Tyranny of the Urgent" refers to the seemingly endless stream of little things that take up so much of your time. They are generally low-priority. Urgent tasks are often "C" priorities which arrive attached to a memo with the word "Rush" or "Urgent" on it. It may be a person with a question, a survey to complete, a phone or e-mail message, or a delivery. Individually, the urgent things tend to be quick, fairly obvious and can be taken care of with little time or effort. However, no matter how many you dispatch, more arrive, unendingly. Before you know it, the day is gone.

"C" tasks can be seductive, but at what a cost. They crowd out the high-pay-off items. "B" priority tasks are critical to successful performance. Since a "B" task can wait if necessary, it is easy to get trapped. Just because it can wait does not mean that it should wait. In order to free up breathing space so you can concentrate on high payoff activities, here are ways to get "C" priority tasks done more quickly:

Killing Low Payoff Tasks

  • Delegate them if possible.
  • Put them in writing. Reduce the clutter in your head by keeping a list.
  • Set deadlines on each of the tasks. Force them into a shorter time frame.
  • Systematize them. Use checklists to help do routine things more easily and quickly.
  • Lower your standards. What is the minimum acceptable level of quality which can get by for this task?
  • Group them together. Return calls or do paperwork at a set time. Take care of little things by using bits and pieces of time effectively; while you are waiting for a meeting, for your next appointment, or on hold.
  • Use shortcuts: A handwritten response on correspondence received; using a three-part memo; a phone call instead of a letter.
  • Honor your priorities as you do those of others. Do not let these little things destroy your schedule.
  • Never get up from your desk for a single item. Always bunch your questions, errands or copy trips.
  • Use the DIM-5 Principle. Consultant Ron Blohowiak suggests that you think about the long-term impact of the work you are falling behind on. DIM stands for "Does it matter in five" (years, months, weeks, days or hours). You choose the time frame that best applies to your situation. In the overall scheme of things, the "C's" rarely matter more than the "B's." After all, no one received an achievement award for the number of meetings attended, forms completed or calls returned.


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